What is a Casino Affiliate Program?

With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.

If you have ever read a casino review or clicked a link on a gambling blog, you have interacted with an affiliate.

Defining the Casino Affiliate

They create content, such as slot reviews or strategy guides, designed to attract potential gamblers to their website.

This performance-based marketing ensures the casino only pays when a new, depositing customer is actually acquired.

• Many of the largest gambling portals are simply massive affiliate sites
• Affiliates often negotiate exclusive welcome bonuses for their readers
• The tracking software uses cookies to ensure the affiliate gets credited

How Affiliates Get Paid

If the player loses $100, and the affiliate has a 30% RevShare deal, the affiliate earns $30.

If an affiliate refers a "whale" who loses thousands every month, the affiliate makes a massive, continuous profit.

The CPA Payment Structure

The alternative to RevShare is the Cost Per Acquisition (CPA) payment model.

However, if that player goes on to lose $10,000 over the next year, the affiliate still only receives the initial $150.

The affiliate ecosystem is a fascinating, hidden engine that drives the entire online casino economy.